Handmade paper Exporter :: essays research papers

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Harrington Collection

Case Assignment #2 – Harrington Collection Outlook for overall women’s apparel industry Since the downturn that began in the early 2000s significantly impacted the women’s apparel industry, the increasing rate on overall sales had presented a slight decrease from 2004. Although it came up from 3. 5% to 5. 7% in 2004, it began to come down from that year as well with a relatively stable dropping rate. However, it led to a significant fluctuation among units that sold in different price ranges.Let’s take a look at Chart-1 below which is transformed from Exhibit-2 in the case to the form of increasing rate and proportion respectively. According to (a), units sold whose price is more than $200 and in the range of $100 and $200 increased well below the average increasing rate. While the units sold whose price ranged from $50-$100 and under $50 increased higher than the average increasing rate. What’s more, the growth rate of units sold under $50 had jump ed to 11. 50% in 2007 by 4. 28% which is in great contrast with that of only 1. 5% whose price ranged from $100-$200. Chart-1: (a) Price Point| 2006 (growth rate)| 2007 (growth rate)| difference| $200+| 0. 6508%| 2. 8736%| 2. 2228%| $100-$200| -0. 0457%| 1. 5075%| 1. 5532%| $50-$100| 7. 0548%| 9. 0851%| 2. 0303%| Under $50| 7. 2188%| 11. 5010%| 4. 2822%| Total| 5. 1272%| 8. 1631%| 3. 0359%| According to (b), the units sold proportions presented little difference from 2005 to 2006. However, in 2007, we found that 2 points less of units sold pricing up from $100 and 2 points more of that were priced under $50 compared with previous year.Chart-1: (b) Price Point| 2005 (proportion)| 2006 (proportion)| 2007 (proportion)| $200+| 10. 7601%| 10. 3020%| 9. 7982%| $100-$200| 17. 0388%| 16. 2004%| 15. 2036%| $50-$100| 34. 0776%| 34. 7025%| 34. 9983%| Under $50| 38. 0456%| 38. 8025%| 40. 0000%| Total| 100%| 100%| 100%| Although the statistics suggests a slight increase of the total demand in th e industry of women’s apparel, the shift in the structure of units sold in different price ranges indicates a downturn in the industry which led to a downward consumer purchasing behavior.Indeed the economic sluggish hit the segment targeted on upscale-class apparel pricing higher than $100, however, it provides a great opportunity for manufactures who engaged in the segments targeted toward â€Å"budget† and â€Å"moderate† classifications. As a result, consumers undergoing economic downturn would become more and more price sensitive, especially for those who were always purchasing â€Å"moderate† or â€Å"budget† apparel even before the economic sluggish began. Competition Since the industry was moderately concentrated, it should belong to monopolistic competition market, under which sellers could differentiate their offers to buyers.Products can be varied in quality, features, or style, or the accompanying services can be varied. Sellers try to develop differentiated offers for different customer segments and, in addition to price, freely use branding, advertising, and personal selling to set their offers apart. Retailing Competition for the Apparel Market In current years, department stores have been squeezed between more focused and flexible specialty stores on the one hand, and more efficient, lower-priced discounters on the other.It results in a markedly falling in market share which can be found in Exhibit-5. In the contrast, specialty stores with narrow product lines and deep assortment, and supercenters who are actually giant specialty stores with broader product lines presented an enlightening future trend. The fierce competition, as a result, gave rise either to merger and consolidations between retailers in order to gain bargaining power with suppliers, or to contracting directly with manufacturers to produce private label products.Manufacturers also expanded their roles by integrating forward into retailing so a s to reduce expenditures and to take better control over their own business. Harrington Collection Harrington Collection targets itself at high-class fashion enthusiasts and divides the â€Å"upper-class† market into 4 further specific segments represented by 4 brands which focus on people with different income status, ages, self-concepts, etc. If we refer back to Chart-1: (b), we find that market share of total apparel industry pricing higher than $100 decreased in 2007.It would hit the performance of Harrington Collection since all of its products are priced up from $150. In addition, we also find a rapid growth was taking place in the low-end market in 2007. As a result, senior executives of the company is considering to introduce active-wear into manufacturing and stretch its product line downward to grab the opportunity in low-end market as well as to make up for their profit loss in high-end market. However, a brand’s price and image are often closely linked and a change in price can adversely affect how consumers view the company.When a cheaper product is introduced into the market, their loyal consumers would think that the quality has been reduced. Especially for luxury oriented company like Harrington Collection whose customers are extremely loyal to the brand and looking for status that the company’s brand stands for, lowering price would threaten the company’s position in the minds of its loyal customers. (disadvantage) On the other hand, when it comes to new customers who never purchased Harrington’s apparel before, lowering price might attract consumers in â€Å"moderate† or even â€Å"budget† segments to buy its products.Moreover, if prices are similar with that of competitors who target only in â€Å"moderate† or â€Å"budget† segments, consumers are more likely to purchase Harrington’s apparel, because the brand would make them look wealthy. (advantage) However, it is not th e case. Consumers belonging to â€Å"moderate† or â€Å"budget† segments are extremely price sensitive, especially under a downturn economic situation. When company slightly raise the price to meet a higher quality or service requirement, lots of consumers coming from these two segments would turn to its competitors.Even though the company makes profit due to the current fad, it would hurt the company’s profitability in a long run. (disadvantage) As a result, management of Harrington Collection should trade off both advantages and disadvantages when making decision of lowering its price to develop active-wear product line. Active wear According to the case, both the facts that the number of active-wear units sold was expected to double by 2009 and the extremely high turnover rate suggest a promising future of active-wear classification.So the point is to which segment active-wear classification should target and how this new product line should be priced. First of all, let’s refer back to our analysis right above. Although targeting to consumers who pinch pennies and lowering price to attract this kind of â€Å"new† purchasers might make profit in short term, the great price sensitivity and disloyalty hidden behind this group would result in a greater loss in a long run. Moreover, the inexpensive brand image would drive a lot of loyal customers away to its competitors.However, â€Å"10% of customers purchasing apparel in the $100-$200 price range would buy an active-wear set if one with superior styling, fabric, and fit was available. † â€Å"There is a sub set of Harrington customers who were loyal to the brands throughout their careers but no longer desire the tailored, professional look. They are now interested in something fresh and comfortable that fits with their active lifestyles. † â€Å"The aging baby boomer population wants clothing that does not make them feel old. All of these facts suggest that it seems safer and more conservative to remain in the existing classification and excavate the need of loyal customers. However, due to the high growth in low-end market, we don’t want to give up the opportunity to take a bite on that tempting market. So why don’t we price the product slightly higher than the â€Å"moderate† active-wear product, and increase the quality as well as add exceptional features to attract both old customers and new consumers who are not that sensitive to price?For instance, if customers purchasing active-wear from Liz Claiborne related themselves with sexy and glamorous image, Harrington could redesign the active-wear product adding features to attract customers who would like to relate themselves with elegant or sophisticated images which is more consistent with the company’s value. It can also increase the quality in fabrics, manual work and services. People would love to pay a little higher price in exchange of a much higher qu ality, unique style and better services.In this way, not only it would attract new customers who are less price sensitive with affordable prices and retain them by reliable quality compared with that of poorly made â€Å"moderate† products, but also it would bring fresh experience to its old customers and then increase the times of their purchasing behavior without eating up the sales of company’s other brands or hurting a luxury image. Secondly, if Harrington faces a host of smaller competitors charging high prices relative to the value they eliver, it might charge lower prices to drive weaker competitors out of the market. However, Liz Claiborne, one of Harrington’s major competitors, was also one of the leaders in the â€Å"better† active-wear category with relatively low price. As a result, the company may decide to differentiate itself with value-added products at higher prices. In conclusion, Harrington should price the new product line of active-we ar slightly higher as well as increase its quality and services in order to support the price and keep consistency with its luxury image.Furthermore, Harrington should differentiate its style and features to avoid direct competition with other leading manufacturers. Brand Targeting and Positioning Myer thought active-wear would be a perfect addition to the Vigor division for two reasons – Vigor styles were less traditional than the other Harrington divisions, and Vigor division emphasized comfort and fashion although it’s a career-oriented design. However, these two reasons cannot sufficiently support whether active-wear would well fit into Vigor brand.Even though attributes and benefits brought to customers could be varied among different products, the images, beliefs and values created for customers must be consistent with each of the product under the same brand. For instance, active-wear and existing Vigor’s product don’t have the same features, as ac tive-wear is more sporty and casual while the other is more work/professional oriented. The point is neither the same attributes they have in common nor the comfortable benefits they will bring to customers. The point is the same image customers would like to relate themselves with and values the company intends to create.Since Vigor has already successfully created an image of â€Å"Trend Setter†, the new product line must also create values of â€Å"breaking rules†, â€Å"looking exceptional†, â€Å"pursuing new life style† for customers to meet the requirement under the brand of Vigor. As a result, it’s not a bad idea to branch out Vigor to support active-wear manufacture. Advantages and Disadvantages Moreover, to extend a current brand name to a new category will give the new product instant recognition and faster acceptance. It also saves the high advertising costs usually required to build a new brand name.And it could also use the brand†™s existing support and functions to run the new business, which would decrease part of overhead expenditures. At the same time, branching out Vigor involves some risks. If a brand extension fails, it may harm consumer attitudes toward the existing products carrying the same brand name. Potential Retail Trade Since Company-owned stores accounted for about 20% of the manufacturing group sales, and the remaining sales were split 40:60 between specialty stores and department stores. It can be inferred that the sales proportion among these three outlets is 20: 32: 48 in manufacturing group.According to the sales information provided in Exhibit-6, the sales and corresponding proportions among different retailing terminals can be concluded as below: (For instance, in 2005, sales of Own store is $556*20%+$843=945. 2) Chart-2: (a) | 2005 (sales in millions)| 2006 (sales in millions)| 2007 (sales in millions)| Own Store| 945. 2| 921. 4| 913. 6| Specialty Store| 177. 92| 173. 44| 172. 16| D epartment Store| 266. 88| 260. 16| 258. 24| Total| 1390| 1355| 1344| Chart-2: (b) | 2005 (sales in pro)| 2006 (sales in pro)| 2007 (sales in pro)| Own Store| 68. 00%| 68. 0%| 67. 98%| Specialty Store| 12. 80%| 12. 80%| 12. 81%| Department Store| 19. 20%| 19. 20%| 19. 21%| Total| 100. 00%| 100. 00%| 100. 00%| As we can see from Chart-2 above, sales from Company Owned Store account most of the company sales. By integrating itself forward into retailing or the entire value chain, company could be able to reduce the time required of distribution, to take control of promotion and retail prices directly, and to provide more personal selling services to customers by professionally trained salesperson so as to better meet customer needs.On the other hand, multiple channels offer many advantages as well to companies facing large and complex markets. With each non-company owned store, the company expands its sales and market coverage and gains opportunities to tailor its products and services to the specific needs of diverse customer segments. But such multichannel systems are harder to control, and they generate conflict as more retailers compete for customers and sales. The current channels of different brands are exhibited in Chart-3: Chart-3: | Harrington Ltd. | Sopra| Christina Cole| Vigor|Price Range| $500-$1000 (Dsn)| $400-$800 (Brd)| $300-$700 (Brd)| $150-$250 (Btr)| Retailer| 70 Company Own; Specialty;Department| Specialty| 70 Company Own; Specialty;Department| The other 50 Company Own;Specialty;Department| 40% (50 stores) of the Company Owned Stores sell Vigor exclusively. One of the reasons might be that Vigor stands for a less traditional image and a new life-style relatively to the others. As a result, environment, decorations and even salesperson of stores selling Vigor would be specifically designed to meet the specific expectation of the customer positioned in that segment.Since we’ve decided to branch out Vigor to integrate active-wear line into it due to the similar value they represented, we should display active-wear together with existing Vigor brand with separated segments in order to deepen the assortment of Company Owned Stores and give customer psychological suggestions about the value it intends to present. Secondly, since specialty store carry a narrow product line with a deep assortment, active-wear provides a great opportunity to enrich the classifications of the store. Thirdly, upscale-department outlets might also find active-wear an appropriate supplement for their product line.Since consumers with relatively high income would like to give the stylish, active and more casual clothes a shot in the case that the clothes have to be made in good quality. As Harrington’s active-wear has differentiated itself with exceptional quality, features and services, which implies nothing related to the cheap prices. As a result, upscale-department would love to support this product line regardless its low price range . What’s more, Harrington could develop its channel into Superstores which indeed is a giant specialty store, since it might attract a larger group of people with various income statuses and self-positioning.Reaction of Competitors If active-wear with Vigor’s logo performs brilliant once it is introduced, it would attract lots of small competitors into the market. Since it’s a monopolistic competition market which allows a wide range of price and competitors could differentiate their products with various qualities, features, values and services, small companies who are not able to find themselves competitive in quality and creativity would be more likely to cut their price down to attract customers coming from a more price sensitive and less loyal segment compared with the segment targeted by Harrington.Although the price would be slightly higher than that of those small competitors, Harrington has gained strong customer relationship and its newly brought-in pr oduct targets both to loyal customers and to new customers who are less price sensitive and who’d like to pay more attention to quality and features. As a result, Harrington would successfully avoid competitions from its competitors. Demand and Profitability Analysis Start-Up Costs:| Start-up Costs Pants Plant| $1,200,000| Start-up Costs Hoodie and Tee-shirt Plant| $2,500,000| Equipment Pants Plant| $2,000,000|Equipment Hoodie and Tee- shirt Plant| $2,500,000| Launch-PR, Advertising| $2,000,000| Fixtures for Company Stores| $50,000*50| Total Start-up Costs| $10,200,000+$50,000*50| Annual Depreciated Start-up Costs| $2,540,000 (total start-up cost/5)| Annual Ongoing Operating Costs – Fixed:| Overhead Pants Plant| $3,000,000| Overhead Hoodie and Tee-shirt Plant| $3,500,000| Rent Pants Plant| $500,000| Rent Hoodie and Tee-shirt Plant| $500,000| Management/Support| $1,000,000| Advertising| $3,000,000| Total Fixed Operating Costs| $11,500,000|Direct Variable Costs:| Hoodie| Tee-shirt| Pants| Sew and Press| $3. 25*x| $2. 00*y| $2. 85*z| Cut| $1. 15*x| $0. 40*y| $0. 70*z| Other Variable Labor| $3. 20*x| $2. 40*y| $3. 05*z| Fabric| $9. 10*x| $2. 20*y| $7. 50*z| Findings| $3. 85*x| $0. 50*y| $2. 30*z| | $20. 55*x| $7. 50*y| $16. 40*z| Direct Variable Costs Translated into â€Å"Unit† Cost| Hoodie| Tee-shirt| Pants| | $20. 55| $7. 50| $16. 40| | *0. 5 (weight)| *1. 5 (weight)| *1 (weight)| | $10. 275| $11. 25| $16. 4| Indirect Variable Costs| Wholesale â€Å"unit† price| $100*50%*0. (weight)+$40*50%*1. 5 (weight)+$80*50%*1 (weight)=$95| Total variable costs as % of wholesale price| $(3+4+1+0. 7+0. 24+0. 15)%=9. 09%| Indirect variable costs per â€Å"unit†| $95*9. 09%=$8. 6355| Direct variable costs per â€Å"unit†| $10. 275+$11. 25+$16. 4=$37. 925| Indirect variable costs per â€Å"unit†| $8. 6355| Total variable costs per â€Å"unit†| $46. 5605| Contribution:| Wholesale price per â€Å"unit†| $95| Less tota l variable costs per â€Å"unit†| $46. 5605| Contribution per â€Å"unit†| $95-$46. 5605=$48. 4395| Breakeven:|Fixed annual costs (operating and depreciated start up) | $2,540,000+$11,500,000=$14,040,000| / Contribution per â€Å"unit†| $48. 4395| =Breakeven Units| 289,846 units| Profit Margin:| Revenue| $7,500,000*2*40%*7%*$95=420,000units*$95=$39,900,000| less fixed annual costs| $14,040,000| less total variable costs| $46. 5605*420,000units=19,555,452| Profit before tax| $6,304,548| Profit margin before tax| 15. 8009%| If Harrington could guarantee that there’ll be 289,846 units sold in the launch year, it won’t lose money.If market share of 7% â€Å"better† active-wear segment is accurately estimated, the breakeven point will be definitely met and the company will even earn a15. 80% profit margin. If the company decides to raise price in order to earn more on one unit in expense of losing part of its sales volume, consumers’ price elasticity would be extremely important for company to see whether the amount of money it makes more on one unit would cover the loss of volume decrease. Sometimes the price-demand curve slopes upward when it comes to prestige goods, but it is another case.

Literary Analysis Epiphanies - 999 Words

Epiphanies have been around in literature for quite a long time. When a character comes to a sudden realization that they had not been able to see previously is known as an epiphany. Most people like to call these â€Å"AHA† moments, in both literature and real life. One could say that these two words are synonymous with one another. When a character becomes aware of the situation or circumstance they are in, it brings a sort of satisfaction to the reader. Short stories, novels, poems, almost any part of written language can and do include characters with epiphanies. Several of the works we have read thus far have included characters that have an opportunity to transform from their realizations. Characters experiencing epiphanies is a clichà © that is cemented in literature and will not be going away anytime soon. In fact, epiphanies do not just happen in literature; they can happen in everyday life. Something as simple as remembering to let the dog back inside to something a s drastic as transferring careers could be considered epiphanies. I have experienced many epiphanies throughout my life, but none greater than deciding to teach abroad after graduation. When I first began my schooling here at Northwest Missouri State University, I was a biology/psychology major with the intention of going to medical school. From there, I would become a certified speech therapist. Quickly, I realized that I was not happy with my classes, and did not get excited when I was talking about myShow MoreRelated James Joyce Essay1100 Words   |  5 Pagestwentieth century Irish novelist, short story writer and poet is a major literary figure of the twentieth-century. Regarded as quot;the most international of writers in English ¡K[with] a global reputation (Attridge, pix), Joyces stature in literature stems from his experimentation with English prose. Influenced by European writers and an encyclopedic knowledge of European literatures, Joyces distinctive writing style inc ludes epiphanies, the stream-of-consciousness technique and conciseness. Born inRead MoreArthur Miller s Death Of A Salesman1027 Words   |  5 PagesAn Analysis of Tragic Heroism of Biff Loman in Death of a Salesman by Arthur Miller This literary study will define the tragic heroism of Biff Loman in Arthur Miller’s play The Death of a Salesman. Biff is initially a victim of Willy’s continual harassment to make more money and find a better career. In this family unit, Biff must endure the unrealistic and fantasy-based elusions of his father in his fanatical pursuit of the American Dream. However, Biff soon learns of Willy’s extra-marital betrayalRead MoreWilla Cathers Pauls Case: A Literary Analysis1169 Words   |  5 PagesLiterary Analysis Pauls Case The protagonist in Willa Cathers short story, Pauls Case, is adolescent named Paul. 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Lefkandi (Greece) Heros Burial in the Greek Dark Age

Lefkandi is the best-known archaeological site from Dark Age Greece (1200–750 BCE), consisting of the remains of a village and associated cemeteries located near the modern village of Eretria on the southern shore of the island of Euboea (known as Evvia or Evia). An important element of the site is what scholars have interpreted as a heroon, a temple dedicated to a hero.   Lefkandi was founded in the Early Bronze Age and was occupied nearly continuously between approximately 1500 and 331 BCE. Lefkandi (called by its residents Lelanton) was one of the locations settled by the Mycenaeans after the fall of Knossos. The occupation is unusual in that its residents seemed to have carried on with the prevailing Mycenaean social structure while the rest of Greece fell into disarray. Life in the Dark Age At its height during the so-called Greek Dark Age (12th–8th century BCE), the village at Lefkandi was a large but scattered settlement, a loose cluster of houses and hamlets scattered over a wide area with a fairly low population. At least six cemeteries were discovered on Euboea, dated between 1100–850 BCE. Grave goods in the burials included gold and luxury goods from the Near East, such as Egyptian faience and bronze jugs, Phoenician brown bowls, scarabs, and seals. Burial 79, known as the Euboean Warrior Trader, particularly held a wide range of pottery, iron, and bronze artifacts, and a set of 16 traders balance weights. Over time, the burials became increasingly rich in gold and imports until 850 BCE, when the burials abruptly ceased, even though the settlement continued to thrive. One of these cemeteries is called Toumba because it was located on the lower east slope of the Toumba hillock. Excavations by the Greek Archaeological Service and the British School at Athens between 1968 and 1970 found 36 tombs and 8 pyres; their investigations continue to this day. Toumbas Proto-Geometric Herà ¶on Within the limits of the Toumba cemetery was discovered a large building with substantial walls, proto-geometric in date, but partly destroyed before it could be fully excavated. This structure, believed to be a herà ¶on (a temple dedicated to a warrior), was 10 meters (33 feet) wide and at least 45 m (150 ft) long, erected on a leveled platform of rock. Parts of the remaining wall stand 1.5 m (5 ft) high, constructed by a substantial interior of rough-shaped stones with a mud-brick superstructure and an interior facing of plaster. The building had a porch on the east face and an ovoid apse at the west; its interior held three rooms, the largest, central room measuring 22 m (72 ft) long and two smaller square rooms at the apsidal end. The floor was made of clay laid directly on rock or on a shallow shingle bedding. It had a roof of reeds, supported by a row of central posts, rectangular timbers of 20–22 cm wide and 7–8 cm thick, set into circular pits. The building was used for a short time, between 1050 and 950 BCE. The Herà ¶on Burials Below the center room, two rectangular shafts extended deep into the bedrock. The northern-most shaft, cut 2.23 m (7.3 ft) below the rock surface, held the skeletal remains of three or four horses, apparently thrown or driven headfirst into the pit. The southern shaft was deeper, 2.63 m (8.6 ft) below the central room floor. The walls of this shaft were lined with mudbrick and faced with plaster. A small adobe and wooden structure were in one of the corners. The southern shaft held two burials, an extended burial of a woman between 25–30 years, with a gold and faience necklace, gilt hair coils and other gold and iron artifacts; and a bronze amphora holding the cremated remains of a male warrior, aged 30–45. These burials suggested to the excavators that the building above was a herà ¶on, a temple built to honor a hero, warrior, or king. Under the floor, east of the burial shaft was found an area of rock scorched by a fierce fire and containing a circle of postholes, believed to represent the pyre on which the hero was cremated. Recent Findings The exotic material goods at Lefkandi make one of the few examples in so-called Dark Age Greece (more properly called the Early Iron Age) that contained imported goods. No such goods appear anywhere else either on or near mainland Greece in such a quantity at such an early period. That exchange continued even after the burials ceased. The presence of trinkets—small, inexpensive imported artifacts such as faience scrabs—in burials suggests to classical archaeologist Nathan Arrington that they were used as personal talismans by most people in the community, rather than as objects signifying elite status. Archaeologist and architect Georg Herdt argues that the Toumba building was not as grand an edifice as has been reconstructed. The diameter of the support posts  and the width of the mudbrick walls suggest that the building had a lower and narrower roof. Some scholars had suggested the Toumba was ancestral to a Greek temple with a peristasis; Herdt suggests that the origin of the Greek temple architecture is not on Lefkandi. Sources Arrington NT. 2015. Talismanic practice at Lefkandi: trinkets, burials The Cambridge Classical Journal 62:1-30. and belief in the early Iron Age.Herdt G. 2015. On the architecture of the Toumba building at Lefkandi. The Annual of the British School at Athens 110:203-212.Kroll JH. 2008. Early Iron Age balance weights at Lefkandi, Euboea. Oxford Journal of Archaeology 27(1):37-48.Pullen DJ. 2013. Minding the Gap: Bridging the Gaps in Cultural Change Within the Early Bronze Age Aegean. American Journal of Archaeology 117(4):545-553.Toffolo MB, Fantalkin A, Lemos IS, Felsch RCS, Niemeier W-D, Sanders GDR, Finkelstein I, and Boaretto E. 2013. Towards an Absolute Chronology for the Aegean Iron Age: New Radiocarbon Dates from Lefkandi. PLoS ONE 8(12):e83117.and CorinthKalapodi Whitley J. 2001. The Archaeology of Ancient Greece. Cambridge: Cambridge University Press.

Teaching and Technology Essay - 1080 Words

Teaching and Technology Technology is ever changing the ways in which we learn. There are many different technologies, but the biggest, and most recent is the very influential computer. Both in and out of the classroom computers impact the education of people around the world. In the beginning of the computer age, there were simple computers (very simple compared to now). The first computers were so big that one of them was the size of an entire room. As technology advanced, the computer became smaller and more popular. The smaller computers became part of everyday life. That is how the personal computer (PC) evolved, and spread thoughout the world. Schools did not have any real need for computers, when the personal computer first†¦show more content†¦E-mail was invented in 1972 to send mail across each of the networks that was in existence. However, it was not until 1973 that a transatlantic connection was set up with England and Norway to communicate across the world. Eventually others, such as governmental organizations, commercial organizations, and educational organizations connected their own local networks to form what we know as the Internet. The Internet, today, is a technological advancement that schools and educators are just beginning to utilize. The good news is that the Internet is bringing us closer than we ever thought possible to make learning- of all kinds, at all levels, any time, any place, any pace- a practical reality for every man, woman, and child. To aid in the spread of the use of computer technology in education in 1996 Clinton issued a challenge. He wanted to achieve national educational technology goals, which made technology in the classroom a priority in public schools. There are several other organizations that also support technology in the classroom. The CEO Forum on Education and Technology has supported an issue much the same as Clinton’s. 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Examination of Clinical Psychology Free Essays

Examination of Clinical Psychology Kristina England PSY/480 Tara Thompson University of Phoenix Clinical psychology focuses on the â€Å"assessment, treatment, and understanding of psychological and behavioral problems and disorders; in fact, clinical psychology focuses its efforts on the ways in which the human psyche interacts with physical, emotional, and social aspects of health and dysfunction† (Plante, 2011, P. 5). This paper will examine the field of clinical psychology. We will write a custom essay sample on Examination of Clinical Psychology or any similar topic only for you Order Now This paper will provide a brief overview of the history and evolving nature of clinical psychology, explain the role of research and statistics in clinical psychology, and last discuss the differences between clinical psychology and other mental health professions, including social work, psychiatry, and social psychology. Throughout the course of history, there have been many events that have laid the foundation for the development of clinical psychology; each era holding a different view and providing new perspective and insight as explanation. The ancient Greeks believed the Gods â€Å"were the cause of both health and illness and that the mind and body were closely interconnected† (Plante, 2011, P. 46). Moving into the Middle Ages followed the same concept of the relationship between health, illness, body, and mind; however, it was spiritual beings such as demons, sin, and witches that caused disease and insanity. The Renaissance brought new discoveries, beliefs, and insight to the table; decreasing the beliefs that the cause of disease and insanity were the result of supernatural beings or religious views. Discoveries in medicine provided information in biomedical reductionism. It was suggested that â€Å"disease and mental illness could be understood through scientific observation and experimentation rather than beliefs about the mind and soul† (Plante, 2011, P. 46). Moving forward to Freud’s time, Sigmund Freud along with his colleagues brought the notion of the connection between the mind and body to resurface; as Freud demonstrated the â€Å"connection between unconscious conflicts and emotional influences capable of bringing forth disease† (Brown, 1940). Freud’s views of the connection between the mind and body gave an opening for the beliefs of the Greeks to reemerge; allowing a more holistic view of health to be considered as an acceptable answer regarding emotional life, and one’s health, illness, and behavior. Psychology was first established when Wilhelm Wundt developed the first psychology laboratory at the University of Leipzig, Germany in 1879 and published the first classic psychology text in 1890 titled Principles of Psychology. The American Psychological Association (APA) was established in 1892 with G. Stanley Hall as its president and led into the creation of clinical psychology. Clinical psychology was formed not as a result of agreement of the APA, but rather in spite of it as many clinicians felt lack of support and concern for the clinical aspect of psychology. As a result more focus began to take place in clinical psychology and in 1896 the first psychological clinic was opened at the University of Pennsylvania by Lightner Witmer and a future for the need and purpose of clinical psychology. The evolving nature of clinical psychology holds much in store as advancements in technology and communication fields continue to rise. There are many events that have contributed to the ever-changing and evolving nature of clinical psychology; one event in particular that significantly impacted clinical psychology is the changes made by the APA. The changes made in the publications and the revisions of the DSM, particularly regarding the ethical standards (Plante, 2011). The field of clinical psychology will continue to change with new methods and cost efficient ways reaching to expand and redefine quality mental health care. Research and statistics are a fundamental part of clinical psychology and are, in essence, the very foundation of which it is built. Research is used to help answer questions regarding diagnosis, treatment, and human behavior as well as when investigating research questions; particularly in cases involving new, rare, or unusual phenomenon. Generally, the primary goal of research in clinical psychology is to â€Å"acquire knowledge about human behavior and use this knowledge to help improve the lives of others. Clinical psychologists use the scientific method in conducting their research activities† (Plante, 2011, P. 06); the scientific method is a way to ask and answer questions through making observations and performing experiments. The steps to the scientific method include asking a question, doing background research, constructing a hypothesis, perform an experiment to test hypothesis, analyze data, and draw a conclusion, and finally communicate the results (â€Å"Science Buddies,†Ã‚  2002). Statistics in clinical psychology are applied to research and is used to determine whether the findings are valid and reliable so that they can be modified to accommodate, or remain the same. The differences between clinical psychology and other mental health professions can include length of education and training, point of focus, and location, or setting, of the work environment. Social workers typically hold a bachelor’s degree in social science, such as psychology or sociology, and subsequently enter a two-year graduate program to attain a master’s degree in social work; followed by two years supervised clinical experience to become licensed as a Clinical Social Worker (Plante, 2011, P. 25). Unlike with psychology, social work holds less emphasis on training in research. Psychiatrists are â€Å"physicians who earn a medical degree (MD) and complete residency training in psychiatry† (Plante, 2011, P. 24). Generally, psychiatrists receive a bachelor’s degree in premedical related fields such as biology or chemistry; followed by four years of medical school to obtain a MD degree. Prior to residency, a one year clinical internship is completed; however, unlike a clinical psychology internship, medical internships focus on medical training, and the residency is more so aimed to psychotherapy. Social psychology is â€Å"the scientific study of how people think about, influence, and relate to one another; studying how individuals are affected by social interactions with groups and relationships† (Kinderman, 2009). Unlike clinical psychologists, social psychologists do not treat individuals suffering from mental or emotional issues; but rather observe how individuals influence one another’s behavior and attitude both individually and in group settings. According to the APA, clinical psychology â€Å"attempts to use the principles of sychology to better understand, predict, and alleviate intellectual, emotional, biological, psychological, social, and behavioral aspects of human functioning† (APA, 2009a, as cited in, Plante, 2011, P. 5). This paper has examined the field of clinical psychology. This paper has discussed the history and evolving nature of clinical psychology, explained the role of research and statistics in clinical psychology, and last disc ussed the differences between clinical psychology and other mental health professions, including social work, psychiatry, and social psychology. References Brown, J. F. (1940). Freud’s contribution to psychology, American Journal of Orthopsychiatry, 10(4), 866-868. Doi: 10. 1111/j. 1939-0025. 1940. tb05757. x Kinderman, P. (2009). The future of psychology: a view from outside. Counseling Psychology Review, 24(1), 16-21. Plante, T. G. (2011). Contemporary clinical psychology. Hoboken, NJ: John Wiley Sons. Science Buddies. (2002). Retrieved from http://www. sciencebuddies. org/science-fair-projects/project_scientific_method. shtml How to cite Examination of Clinical Psychology, Essay examples

Do Not Judge A Book By Its Cover (676 words) Essay Example For Students

Do Not Judge A Book By Its Cover (676 words) Essay Do Not Judge a Book by Its CoverWe as teenagers are often defined as shallow, naive, and sometimes uncompassionate youngsters. Most of this recognition comes from our common failure to take social risks and possess an open mind. We are all one student body, yet we are so separated in many aspects. Much of the segregation exists because we are unable to look past appearances. What gives designer clothes, thick lensed glasses, or different hairstyles the authority to determine if we are people who are worth knowing? Would you feel hurt if people rejected you because you had a few pimples on your face? Would it be fair? These days, there is too much emphasis on looks. If everyone would take a brief moment to see the shining wit or loving personality in a person instead of his or her body, then the world would unmistakably be a better place.There are many truly great and natural differences among people. ?Nerds? are not ?football players.? Their talents, skills, and capacities are not th e same. An unalterable condition in human society is that the lowest cannot be made equal with the highest. Nature is vain. However, these conditions are adapted to benefit both individuals as well as the community. Life requires varied aptitudes, diverse services, and miscellaneous types of people to carry on its affairs as life as a whole. Drawn by our natural tendencies to fall into peer pressure, in our feelings of inadequacy, we constantly seek to form exclusive associations or ?cliques.? Within these groups, we should discourage any exclusion based on the wrong reasons such as appearances, which many people cannot drastically change. It is important to remember that our harmony depends on our effort and ability to accept others in whatever form they come, even if they are different in ethnicity, religion, or appeara!nce. All forms of conformity are self sacrilege. We are in a state of many changes, a chance to try new things, and to discover who we really are. Ones struggle to be their own person inside as well as out is an admirable task that calls for courage. Do not ridicule those who walk down the hall with mismatched socks pulled up to their knees, or those who wear bright, patterned clothing. They are only expressing themselves and sharing their uniqueness. Our inability to individualize people is a weakness that we must not dismiss. The recognition of our rights, individual and collective, include our most basic obligation: respect for our peers. Next time, think about what is in a hairstyle, or what is in make-up. Sadly, they both have too much significance in our superficial expectations. Man is a person endowed by our Creator with gifts of body and mind. We are all created in His image and likeness. We, as imperfect sinners, do not have the right to judge or question His wisdom. Rather we are obliged to regard our bodies as good and honorable. Mankind is not wrong when he regards himself superior to bodily concerns.For by interior qualities, he can overcome the whole sum of mere things. The intellectual nature of the human person needs to be perfected by wisdom, for wisdom gently attracts the minds of mankind in a quest for love of what is true and good. It is important to remember when wisdom and understanding is present, man can pass through visible realities to discover the real person within. Never judge a book by its cover. Appearances can be deceiving. Within the most unattractive people can lie the most caring hearts. They are able to give to uncaring people, like ourselves, the gifts of forgiveness and friendship. Just imagine that each gift is wrapped with u nconditional love and delivered with the most genuine smile. Let there be no more victims of discrimination. Ignore the false perceptions of beauty that society has imposed on us.Remember, true beauty lies within. As soon as one realizes that in their heart, everyone may be better known, better loved, and better served. .uf2032f7dc67c081317fce86954fac352 , .uf2032f7dc67c081317fce86954fac352 .postImageUrl , .uf2032f7dc67c081317fce86954fac352 .centered-text-area { min-height: 80px; position: relative; } .uf2032f7dc67c081317fce86954fac352 , .uf2032f7dc67c081317fce86954fac352:hover , .uf2032f7dc67c081317fce86954fac352:visited , .uf2032f7dc67c081317fce86954fac352:active { border:0!important; } .uf2032f7dc67c081317fce86954fac352 .clearfix:after { content: ""; display: table; clear: both; } .uf2032f7dc67c081317fce86954fac352 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf2032f7dc67c081317fce86954fac352:active , .uf2032f7dc67c081317fce86954fac352:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf2032f7dc67c081317fce86954fac352 .centered-text-area { width: 100%; position: relative; } .uf2032f7dc67c081317fce86954fac352 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf2032f7dc67c081317fce86954fac352 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf2032f7dc67c081317fce86954fac352 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artsc olumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf2032f7dc67c081317fce86954fac352:hover .ctaButton { background-color: #34495E!important; } .uf2032f7dc67c081317fce86954fac352 .centered-text { display: table; height: 80px; padding-left: 18px; top: 0; } .uf2032f7dc67c081317fce86954fac352 .uf2032f7dc67c081317fce86954fac352-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf2032f7dc67c081317fce86954fac352:after { content: ""; display: block; clear: both; } READ: Sexual activity among teens Essay