Case memo Essay Example | Topics and Well Written Essays - 1500 words

Case memo - Essay Example To evaluate the suitability of the new idea, White Appliances limited needs to consider the SWOT analysis for this case objectively. A SWOT analysis will be a useful technique that the company can use to determine its strengths, weaknesses, opportunities, and threats before considering the new venture. The technique will enable White Appliances to determine or identify a sustainable niche in the competitive global market. Using the SWOT analysis the company will be able to determine strategies that will make it stand out from its competitors. As a manager of the White Appliances limited, the company has adequate strength to penetrate and establish itself in the new Indian market. The company’s strengths are determined by what the company can do better than its competitor and factors that enable the company to stand out from its competitors. To begin with, White Appliances produces its microwaves from both its Asian and American manufacturing lines. The company markets its microwaves mainly in the American and European markets. Having two manufacturing locations for microwaves will enable the company to penetrate and sustain the Indian market. The company also needs to sustain its old markets while it searches for a new markets, the company can therefore decide to use its Asian production units to concentrate on the new market while the American production unit concentrates on the existing markets. White Appliances has marketed its products successfully in major European and American markets. This implies that the company has a good and reliable market that it can turn to incase the new venture prove to be unpromising. Being able to control the European and American markets has also enabled the company to acquire adequate profits that can be applied in any expansion measure undertaken by the company. The ability to control the American